A domain name registration provides the owner with the right to use that particular name as an address on the Internet, and is thereby a valuable tool for a company’s online presence in the Internet environment.
Not only does a domain name registration enable the owner to reach the many millions of Internet users around the world, but registration also prevents others from using that particular domain name. Actively securing and maintaining a domain name portfolio has become increasingly important in our digital age, where customers expect to find your website by only a few keystrokes on their computer. Conscious management of a domain name portfolio also helps to prevent cybersquatting and other misuse of your name or brand on the Internet.
Registration of a domain name does not provide the owner with any legal protection for corresponding names or trademarks. Such protection must be obtained by registering the relevant trademark with the local authorities in each jurisdiction. Registering, maintaining and actively enforcing one’s trademarks is therefore even more vital than securing domain names, in order to maintain strong brand protection.
In order to secure the best possible protection for its brands, a company can not afford to neglect domain name, or trademark protection.
While registration and use of a domain name does not grant protection against third party use of similar domain names, registration and use of a domain name may pose an infringement on established third party rights in a trademark or business name.
BAA provides assistance and advice in connection with all aspects of domain name and trademark matters, including registration, assignment and cancellation of domain names, maintenance of domain name portfolios, as well as legal assistance and advice in connection with conflicts relating to registration and use of domain names.
BAA now offers domain name registration services to our clients at competitive costs. We also offer full administration of domain name portfolios.
For assistance, please contact our consultants.
Is your brand available as a domain name? Type in the domain name you wish to secure as a domain name and press search: